Kenya refuse to advertise with CNN despite the news network apologising for portraying Kenya as an insecure destination

with it’s ‘hotbed of terror’ tag , Kenya
Tourism Board (KTB) director Muriithi Ndegwa said this
during the launch of the 26th Maralal
International Camel Derby in Samburu
County on Saturday August 15, 2015.
“The announcement which has
been made not just by the
Cabinet Secretary for EAC
Affairs, Commerce and Tourism,
Phyllis Kandie but also by other
arms of government is that the
deal we made with CNN is still
suspended,” Ndegwa was quoted
by the Daily Nation.
The advertising contract, worth $1
million (KSh 103 million), was to
market Kenya as a tourist destination
across the world as CNN is highly
broadcast internationally.
Ndegwa said that although CNN’s
apology was a positive step towards
working on an informed opinion, Kenya
had decided to establish other
platforms of marketing the country.
Kenya suspended it’s multimillion
advertising contract with CNN
following the July 2015 fiasco, after
which a CNN executive Tony Maddox
flew to Kenya and apologised to
President Uhuru Kenyatta in person on
Thursday August 12.
Maddox admitted that CNN
misrepresented Kenya saying:
“There is a world at a war with
extremists; we know what a
hotbed of terror looks like and
Kenya is not one.”
A section of Kenyans, reacting to
Maddox’s visit to the country, felt that
CNN should have apologised on air as
well, since the gaffe was broadcast on
air