Unveiling of new logo comes just
weeks after a surprise reorganization
of Google under Alphabet
Google on Tuesday refreshed its logo
to better suit mobile devices that are
supplanting desktop computers when
it comes to modern Internet lifestyles.
Google's logo keeps its four-color
scheme but shifts to a soft sans-serif
font. The company is also replacing
the well-known blue lower case "g"
icon with an upper-case "G"
combining blue, green, red and yellow.
The 17-year-old Internet company is
keen to follow users of its online
products onto new generations of
Internet-linked devices such as
smartphones, tablets and watches.
"We're introducing a new logo and
identity family that reflects this reality
and shows you when the Google
magic is working for you, even on the
tiniest screens," the California-based
Internet firm said in a blog post.
"We've taken the Google logo and
branding, which were originally built
for a single desktop browser page, and
updated them for a world of seamless
computing across an endless number
of devices and different kinds of inputs
- such as tap, type and talk."
The unveiling of the new logo came
just weeks after a surprise
reorganization of Google under a
newly formed parent company called
Alphabet.
The plan calls for Alphabet to be the
corporate parent, with an operating
unit for Google and its related search
operations, and a handful of other
operating firms created for projects in
health, Internet delivery, investment
and research.
While Google is known as the
dominant player in Internet search, it
has launched a variety of projects in
recent years that are marginally
related at best to its core operation.
The projects include self-driving cars,
Google Glass, Internet balloons,
drones, health care, Google TV, mobile
payments, home automation and its
Google+ social network, among
others.
The Google unit, to be headed by
current company vice president
Sundar Pichai, will include search,
ads, maps, YouTube, Android and
related technology infrastructure.
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