APPLE REVEALS NEW IPHONE IN TRADEMARK FALL EVENT

iPhone 6S, 6S Plus revealed; New
iPad, Apple watch also in line-up
Apple on Wednesday unveiled two
updated iPhones, aiming to build on
the success of its large-screen
handsets introduced late last year.
The new smartphones are the iPhone
6S and 6S Plus, keeping the same
overall dimensions of the last version.
"They look familiar, but we have
changed everything about these
iPhones," chief executive Tim Cook
said at a San Francisco media event.
One of the key new features is called
"3D touch" which responds to
pressure exerted on the screen to
allow users to look inside messages
and applications.
The new iPhones will use the
upcoming iOS 9 operating system,
which supports new features such as
3D touch.
The 6S will include the 4.7-inch
(about 12-centimeter) display of its
predecessor and the 6S Plus -- one of
the more popular handsets in the
"phablet category" -- has a 5.5-inch
screen.
But the devices have more powerful
processors that allow for improved
graphics, and a new aluminum body.
The iPhone 6S will be manufactured in
gold, rose gold, silver and space grey.
Prices for the iPhone 6S and 6S Plus
start at $199 and $299 and will launch
September 25th. Pre-orders will begin
September 12th.
Apple also revealed the new iPad Pro,
saying the large-screen tablet has the
power and capabilities to replace a
laptop computer.
Chief executive Tim Cook, speaking at
a San Francisco media event, called
the device "the biggest news in iPad
since the iPad."
The new tablet with a 12.9-inch (32.7-
centimeter) display, also includes a
detachable keyboard and stylus.
The device features "desktop-class
performance" and operates faster than
80 percent of portable PCs that shipped
in the last 12 months, said Apple
senior vice president Phil Schiller of
the device.
The new iPad will be available in
November starting at $799, with a
keyboard option at $169.
"It is thin and light enough to work all
day and be taken everywhere,"
Schiller said.
The iPad Pro includes a stylus called
Apple Pencil -- despite comments
from late Apple co-founder Steve Jobs
that consumers did not want such an
accessory.
Cook said he expects the new tablet to
offer new possibilities for computing
as the original iPad did.
"The iPad is the clearest expression of
our vision of the future of personal
computing," Cook said.
"In just five years, iPad has
transformed the way we create, the
way we learn and the way we work."
The new tablet has 10-hour battery
life, and a "forcetouch" screen which
responds to the amount of pressure
applied.
Bob O'Donnell at the research firm
Technalysis said on Twitter that the
new iPad "sure looks a lot like a
Windows 2-in-1 (computer)...in fact,
kind of similar to @surface," referring
to the Microsoft tablet computer.
Cook also celebrated the Apple watch,
quoting a customer satisfaction rate at
97%. Apple’s Senior Vice President of
Operations, Jeff Williams discussed
some of the new additions to the next
edition of the watch including apps
such as Facebook Messenger,
iTranslate and GoPro.